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TRIUMPH STAG : 30 years after it was developed, the Triumph Stag is a connoisseur
possession,a model to be lovingly collected , painstakingly maintained and proudly parked
in prominent places.
It is not cheap to run,
but it appreciates in value, selling for sums considerably higher than its original
on-the-road-price.In concept, the Stag was ahead of its time; its performance, styling and
level of refinement are still highly relevant today. It started life when Giovanni
Michlotti turned a Triumph 2000 into a special... intended for the Turin Motor Show but
bought back on sight by Triumph. Their board adopted the broad design in 1966 with launch
planned for 1968.It made the showrooms two years late.
Many modifications were
needed to turn Michelotti's original car into a production model, but engine selection was
the major delay factor.
The eventual choice was
a 3- litre power unit which appeared exclusively in this car.Technically, it was very
advanced, and it was matched by a high general specification including independent
suspension all round, servo-assisted brakes and power steering. The launch model was a
4-speed manual with overdrive originally an option, like the Borg Warner 3 speed automatic
With its refined
styling, distinctive roll-over bar and hard/soft top options, the car was widely
acclaimed.Unhappily for British Leyland (who had since acquired Standard Triumph), it was
not so widely bought.The Stag sold poorly in America, where it did not slot into a
recognised market sector, and was withdrawn from the USA in 1973.
Meantime, at home, it
acquired early a reputation for mechanical problems, only some of which were quickly
overcome, and which ensured that the car would never sell in the quantities it
deserved.Despite the launch of the MkII cars in 1973, and a series of improvements made
each year, sales figures were never sufficient to earn a place in the line-up of a volume
car manufacturer, and production ended in June 1977. Disappointment all round.How
different the story is today.The sporty growl from twin exhausts, the feel of dashboard
veneer, the pleasure of open top grand touring..these are pleasures enjoyed by thousands
of loyal Stag devotees,many with more than one vehicle.