LAUNCHING THE BMW Z3 : The 007 James Bond EDITION      

///Mission Impossible : Back in 1995 James McDowell, vice president of marketing at BMW North America, Inc. and mail-order firm Nieman Marcus worked together to launch the BMW Z3 roadster in the Nieman Marcus Christmas Catalog. It was a BMW Z3 special edition 007 JAMES BOND along with 2 tickets for a Goldeneye dinner party in  LA with Pierce Brosnan. Originally BMW and Neiman Marcus had set a 20-unit sales goal over the 3,5 month Christmas selling period. In two days, 100 Z3 orders were placed, so BMW agreed to increase the total production to 100 units.The BMW Z3 used in the movie Golden Eye was one of the first Bond cars made outside of Great Britain.


Pictures by Doug Roddick (Victoria British Columbia Canada) & Jack Golden (Orange, California USA) owners of a  Neiman Marcus BMW Z3 Roadster 007.  The equipment included with the 007 Roadster was: 
BMW Z3 @ The Movie GOLDENEYE : 

In the summer of 1996, the Bond film "Golden Eye" hit the theaters.
The Z3 appeared in the movie only at the very end and in a very static role. At the time of filming it was one of the few prototypes in existence, so chases and stunts with it were forbidden.
This car is now on display in the Zentrum in Spartanburg. It is also Atlanta Blue.


BMW Z3 @ Other Movies : 
Z3 Blue Movie Goldeneye

Z3 Blue Movie She's all that
Z3 Blue Movie Scream 3
Z3 Blue Movie The Skulls
Z3 Blue Movie Armageddon S.E.
HISTORY of the BMW Z3 : An article by Fred Kern
The first demonstrators arrived at the dealers in March of 1996.The original Z3 had its battery in the engine compartment, on the right side in front of the passenger. Throughout 1995 and to mid 1996, BMW officially denied that they would ever build a 6-cylinder Z3. Vic Doolan, then head of BMW NA broke the silence at the Pebble Beach Concours by telling the press that not only would there be a 6-cylinder, but that the ///M Version (shown that year at Geneva as a concept car) would go into production. When the battery was moved to the trunk in mid 1996 speculation was that this was to accommodate the 6-cylinder (2.8 liter) engine. 

1996 was a significant year for a number of reasons. (1) the first products were coming out of BMW's Spartanburg Plant. (2)The new Z3 was an exclusive product of that plant. (3)The Summer Olympics were held that year in Atlanta > close to Spartanburg

Everyone who bought a Z3 prior to the opening of the Olympics received a license plate frame commemorating BMW as a sponsor of the Olympics. Not coincidentally, the signature color for the Z3 - used in "Golden Eye" and all the ads was called Atlanta Blue. Since the dawn of the automotive era, light blue had been the color of French racing cars, while dark blue and white were the colors of the US. Curiously, the light blue in BMW's palette took the name "Atlanta" while the dark blue became "Montreal Blue". Because of the number of orders received for Atlanta Blue Z3s exceeded the company's ability to produce them, it was withdrawn from the color offerings in 1996. Arctic Silver became the most popular exterior color, with the black and tannin leather interior. In 2000 BMW attempted to replace Atlanta Blue; however BMW received so many nasty letters that the color was reinstated. Thus Atlanta Blue became (along with black, red and white) one of the few colors to span the entire production run of Z3s. The other colors besides these were: Boston Green, Dark Green and Violet Red and Turquoise.

Late in 1996 the BMW Z3 Register was founded by Wayne and Amy Lester. This became the Z3CCA.The 1996 model year ended with a group of Z3'ers from Atlanta deciding to drive to Spartanburg over the Labor Day weekend to see the plant. Others from all over the country joined them. This became Homecoming. We all shared common experiences on the wait for our Z3 and what it was like to be the first one in your neighborhood to have one.It was there that it became evident that the Z3 stirred a passion in those associated with it not just owners, but factory associates would come up, ask your production date, then tell you what they did on your car. The Z3 created a family among those who owned them and those who made them. The reply to "Thank you for buying one" was "Thank you for building them."The Z3 family has grown since 1996. The 2.8s. ///M's, Coupes, 2.3s, 2.5s and 3.0s have all joined the original Z3. If you are a new Z3 owner, from all of us who have been here since the beginning - Welcome to the family!

An article by Fred Kern

BMW Z3 (1996-2001) Model History
  • 1995 : The Z3 appeared in the Nieman Marcus Christmas catalogue.These cars were all Atlanta Blue with beige upholstery

  • 1996 : The first demonstrators arrived at the dealers in March of 1996.

  • 01/01/1997: Z3 1.9 rear-drive Roadster (140 bhp), 5-speed gearbox or 4-speed automatic,ABS,PAS,alloy wheels, central locking, electrical windows and mirrors, electrical seat adjustment,airbag. Options include air-conditioning , ASC+T traction control, leather trim & electrical hood

  • 01/08/1997 : Z3 2.8 (193 bhp) launched. Equipment as 1.9 plus ASC+T traction control, limited slip differential, electrical  hood, leather upholstery, larger 16-inch Z-Star alloy wheels, trip computer

  • 01/09/1997 : 1.9 now has ASC+T traction control system.

  • 01/01/1998 : Smaller M-style leather-trimmed 3-spoke steering wheel. Option ; Aluminium hard top with heated screen

  • 01/05/1998 : M Roadster 3.2 spec as Z3 2.8 plus four exhaust pipes, air-conditioning, 2 airbags, heated electrical mirrors.

  • 01/09/1998 : M Coupe launched, specification as M Roadster.

  • 01/04/1999 : Special edition 'Orinoco' and 'Fiji' 1.9 and 2.8 launched.

  • 01/07/1999 : Z3 1.8 and 2.0 launched. Restyled rear end, chrome-rim headlamps, chrome-rim instruments.

  • 01/02/2000 : 2.0 Cosmos, Velvet, Aegean and Mora editions (all 26900).

  • 01/09/2000 : Z3 2.2 (170 bhp) and 3.0 (231 bhp) launched.

  • 01/02/2001 : Z3 2.2 Sport and 3.0 Sport launched. 2.2 Sapphire and Titanium editions (both 25950 new)

  • 01/03/2001 : Revised M Roadster and Coupe with 325 bhp engine, DSC III stability control system, uprated brakes.

  • 02/12/2001 : The 250,000th Z3 roadster > Jet Black with a red top and Mugello red seats with black inserts. The console is trimmed with red birchwood and the roll bars are black leather in front and red leather in back held together with red stitching

  • 2002 : An in-dash CD player was newly standard for 2002. 

  • 06/28/2002 : Production of the last Z3 roadster. 

  • 2003 : BMW's Z4 replaced the Z3